[av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ row_boxshadow=” row_boxshadow_color=” row_boxshadow_width=’10’ link=” linktarget=” link_hover=” title_attr=” alt_attr=” padding=’0px’ highlight=” highlight_size=” border=” border_color=” radius=’0px’ column_boxshadow=” column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=’av-7z41h’]

[av_textblock size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” color=” id=” custom_class=” template_class=” av_uid=’av-jxg84jdb’ sc_version=’1.0′ admin_preview_bg=”]

5 Ways To Promote Your New Beauty Business

[/av_textblock]

[/av_one_full][av_one_full first min_height=” vertical_alignment=’av-align-top’ space=” custom_margin=’aviaTBcustom_margin’ margin=’0px’ margin_sync=’true’ row_boxshadow_color=” row_boxshadow_width=’10’ link=” linktarget=” link_hover=” title_attr=” alt_attr=” padding=’0px’ padding_sync=’true’ highlight_size=’1.1′ border=” border_color=” radius=’0px’ radius_sync=’true’ column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_breaking=” mobile_display=” av_uid=’av-ixyjp’ custom_class=”]

[av_textblock size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” color=” id=” custom_class=” template_class=” av_uid=’av-jxg5xu20′ sc_version=’1.0′ admin_preview_bg=”]
If you have your own beauty business, you must continually promote your business through a variety of channels to ensure that your business is continually growing and going in the right direction. The beauty business is highly competitive, so to get the most success out of your beauty business, you need to stay above the competition and be visible to both existing and new customers.

In our latest blog post, we outline our 5 top tips that you can do which will help promote your business: 

• Accreditations – To promote a business that people return to and recommend, you must have a good foundation to your business. Gaining the correct accreditation and having a wealth of experience will give your business a superior reputation. Being able to disclose your accreditation to customers increases consumer trust which often results in customers referring your business to people they know. There’s a huge new customer base that can be accessed simply through your existing customers.
• Socials – Social media is a tried and tested tool to promote your business. We recommend using multiple platforms such as Facebook and Instagram to interact with your customers. When uploading content, we suggest using the same editing style and post format to make sure your business socials are consistent. The frequency you upload can also be a big factor in how well your business is promoted online, we suggest aiming for 1 – 2 posts per week. Also consider what you are posting, make sure you post a variety of content from new treatments, new products and photos of work you have done to build up a portfolio on your social media. This means when potential new customers view your social media pages, they can see a few examples of previous work and the standard they can expect if they go to your beauty business.
  
• Running competitions – such as giveaways or free vouchers is a great way to increase interest in your business. Especially if you run these competitions on social media, you are likely to gain more followers as people tag others who don’t currently know about your business. Make sure you strongly encourage people to tag your business which will increase the likelihood of you reaching other people. HD Academy posts various offers throughout the month for our courses and we have seen that it is a great way to encourage engagement on our posts that leads to enquiries and phone calls.
• Collaborations – working with others in the beauty industry will automatically give you instant access to a new customer base that are likely to be interested in your beauty business. This can be anything from paid advertisement through beauty influences or using particular beauty products from reputable companies. You can also run event days where you can focus on a particular treatment, it’s an opportunity for potential customers to come and find out what you’re offering before they purchase, it’s a great way to network with other beauty businesses and potential new customers.
• Promote New Products & Courses – Make sure you are offering the latest treatments and beauty courses in the beauty business. New trends and products are arriving all the time into the industry and people are willing to pay over the odds to have first access – if you are ahead of the curve, you can make sure you get the most out of a particular trend. Choosing the correct products to use on clients is a way to tag on to the reputation those products have already established for themselves.

Looking to get started?

If you’re looking to further your career prospects, learn something new and expand your beauty skillset, HD Academy are here to help and provide fully accredited courses for aspiring beauty students. Enquire with us today by calling us on 01942 886089.
[/av_textblock]

[/av_one_full]